By: Tracy Kirkman, Public Programming Director
With the Waterford Foundation’s application season for Demonstrating Artisans just around the corner, I’ve been reflecting on what makes a truly standout submission. We know that the jury process can feel like a “black box” for many talented folks, and our goal is to help you pull back the curtain on that process.
I recently had the pleasure of contributing a deep-dive article for Sunshine Artist Magazine, where I shared the specific strategies we look for when reviewing applications.
What Jurors Are Really Looking For
While every show is unique, three things remain constant in a winning application:
- Professional Imagery: Your photos are the only “handshake” you have with the jury. They must be crisp, well-lit, and consistent.
- A Clear Narrative: Your artist statement shouldn’t just describe the “what”—it needs to explain the “how” and the “why.”
- Booth Cohesion: A great booth shot proves to the jury that you are ready for the professional stage and that your work looks as good in person as it does in your portfolio.
Fiber Artisan Carolyn Hazelton with Fair Attendee.
Read the Full Article
I’ve expanded on these points in the full story over at Sunshine Artist. Whether you are a seasoned professional or a first-time applicant, I hope these insights help you feel more confident as you prepare your materials.
Read the full article at Sunshine Artist
Are you ready to showcase your fine heritage or contemporary craft at the Fair?
View our Application Guidelines and Apply as a Demonstrating Artisan Now!
Fine furniture maker Justin Kauffman
demonstrates his craft while Waterford’s
Tracy Kirkman speaks with FOX5 DC.